Winnie and Wilbur is a highly successful publishing property and a character that enjoys international brand recognition. The brand appeal extends from babies to children up to 8 as well as to parents and teachers.

Since the first publication of the original Winnie the Witch book in 1987, a further 15 picture books have followed with more being added all the time. The series has been expanded over a range of formats for all age groups and has been translated into more than 30 languages, selling over 7 million copies worldwide.

Winnie and Wilbur have an online presence through their own dedicated website winnieandwilbur.com